Filtering invalid traffic and verifying signal quality in the open web
The failures of incumbent traffic validation are widely documented. The waste is still staggering—nearly a quarter of your programmatic budget. Our way analyzes and attacks invalid traffic at the source. Give us a try, you have nothing to lose and only return on ad spend to gain!
The first solution built directly into the bidstream to fight IVT and signal pollution in real time.
SupplyShield identifies invalid traffic and poor-quality signals directly in the bidstream eliminating a waste from your media buy.
What We Filter:
From platforms to advertisers, SupplyShield improves outcomes across the open web supply chain
Every query processed on unqualified traffic is wasted compute capacity. Filter the waste before it consumes your precious QPS—preserving infrastructure for quality supply.
Improved Deal ID performance drives repeat business. When buyers see better results, they come back for more.
Built-in quality protection sets your curation apart. Win and maintain more business with supply-side filtering.
Dramatically reduce wasted budget. Every dollar saved is a dollar that can reach real audiences and drive actual conversions.
Every impression wasted is a lost opportunity to reach real customers. Reclaim that inventory and redirect it toward your actual campaign goals.
Works on the supply side, demand side, or both. Activate through curator marketplaces, data feeds, or direct integration.
SupplyShield aggressively filters invalid traffic and poor-quality signals directly in the bidstream—before you spend.
Yes. Our process does not interfere with other solutions so you can use only us or use us in tandem with other solutions.
We filter nine categories: Bot Networks, Click Farms, Data Center Traffic, Malicious Infrastructure, Probabilistic ID Errors, Shared IP Pollution, Recycled Identity Tokens, Invalid Signal Injection, and Cross-Domain Contamination. This covers both traditional IVT and emerging signal quality issues that other solutions miss.
No. Our solution is deployed prebid via segments or inserted directly into the bidstream. Invalid traffic is filtered before bid requests ever reach your decisioning—so you only see clean, qualified inventory.
Activation is available through our curation partners, SSPs, and DSPs who implement our filtration. For advertisers, it's as simple as requesting a Deal ID with SupplyShield protection enabled. No SDK integration, no code changes on your end.
We aggregate malicious signals from sources across the entire web—e-commerce abuse, email spam, DDoS attacks, credential stuffing, content abuse, and more. This gives us visibility into bad actors long before they appear in advertising-specific block lists.
Our solution combines continuously-updated threat intelligence with real-time signal analysis. This means protection evolves as threats evolve—no waiting for list updates to propagate. New patterns are identified and filtered as they emerge in the bidstream.
Yes. Platforms and curators use SupplyShield to protect inventory quality and strengthen their value proposition. Advertisers and agencies use it to avoid wasted spend and recover opportunity cost from impressions that would otherwise go to invalid traffic.
Run an A/B test comparing campaigns with and without SupplyShield filtering. Partners typically see measurable improvements in downstream performance metrics.